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Texcare Asia Highlights Latest Products, Global Textile Trends

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More than 8,500 trade visitors attended the three-day Texcare Asia Show in November, a 20% increase from the previous exhibition in 2011. (Photo: Messe Frankfurt (HK) Ltd.)

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Chicago Dryer Co. and Milnor were among the U.S. companies represented at the Shanghai exhibition. (Photo: Messe Frankfurt (HK) Ltd.)

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Texcare Forum Asia consisted of more than 20 sessions conducted by world leaders in professional textile care, says Messe Frankfurt (HK) Ltd. (Photo: Messe Frankfurt (HK) Ltd.)

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A scale model of an industrial laundry was an attention-grabber at this booth. (Photo: Messe Frankfurt (HK) Ltd.)

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Visitors came armed with pens, paper and digital cameras to document their findings. (Photo: Messe Frankfurt (HK) Ltd.)

SHANGHAI — Texcare Asia, also known as the International Trade Fair for Modern Textile Care, recently wrapped another “successful” edition here, according to show organizers Messe Frankfurt (Shanghai) Co. Ltd. and China National United Equipment Group Corp.

“The biennial event has once again confirmed its significance to China and greater Asia’s textile care industry,” says Jason Cao, senior general manager of Messe Frankfurt (HK) Ltd. “Collectively, 8,553 visitors from 55 countries and regions attended the three-day show, a 20% increase from the previous edition.”

Top 10 visiting overseas countries and regions were Taiwan, Korea, Hong Kong, Japan, Malaysia, Singapore, Australia, Thailand, Russia and Indonesia.

Held at the Shanghai New International Expo Center in late November, Texcare Asia drew 150 exhibitors from more than a dozen countries, including the United States. They presented their latest innovations in laundry, drycleaning, ironing and dyeing machinery, as well as textile management systems, according to Messe Frankfurt. Business areas represented by visitors included hotels, Laundromats, dry cleaners, government and military departments, and hospitals, says Cao.

“The show was designed for these aforementioned areas, since they represent some of the fastest growing sectors of national economies in Asia,” he adds. “We aimed to provide not only a showcase of new and exciting items in textile care, but also a forum with engaging and informative discussions by top industry leaders. I am pleased with our results for 2013, and I believe the fair’s influence will continue to grow for years to come.”

In addition to showcasing latest products, Texcare also gave exhibitors and visitors a chance to meet with decision-making authorities, learn about new solutions from competitors, as well as close deals on-site, says Messe Frankfurt.

Yaoxuan Jiang, purchasing leader at Chengdu Sanhe Group, visited the show for the first time with the hopes of finding textile care machinery and parts.

“There were lots of large-scale machinery and equipment presented, as well as fantastic options in laundry accessories,” he says. “I came to purchase washing machinery as well as new detergents that don’t utilize tetrachloroethylene. I believe Texcare Asia is a must-attend event for everyone involved in the textile care industry. It is a hugely influential show, and I will certainly attend the next edition.”

Alex Teo, CEO of Zero Spo Laundry Service, Singapore, was looking for product updates on tunnel washing, drycleaning and ironing equipment.

“My company is a professional laundry service provider, offering large-scale integrated laundry solutions to premium hotels and serviced apartments in Singapore and Asia,” he says. “I am happy to have seen big brands such as Kannegiesser, CSM and Sailstar at the Shanghai fair. The show was also a platform for discovering new products and keeping up to date with market trends.”

CSM, together with partners Milnor, Chicago Dryer Co., E-Tech, Ajax and Multimatic, presented a combination of leading technologies in the commercial laundry industry.

“This year we have a more prominent presence with a larger stand,” says David Liu, general manager of CSM. “In this way, we can demonstrate our solutions that comprise of individual machines as well as sizable processing equipment. We showcase the most sophisticated soil-sorting and rail systems provided by E-Tech and the highly efficient finishing equipment from Chicago Dryer, which complements the production ability of (Milnor’s) PulseFlow® technology seamlessly.”

“Exhibitor and visitor quality has greatly improved this year,” says Hong Chen, chairman of Jiangsu Sea Lion Machinery Group. “I believe the laundry industry’s future development will be focused on the integration of energy conservation and efficiency technology. I am very optimistic about the future of laundry washing equipment in the Chinese market. Texcare Asia represents the best platform currently in China for promoting and marketing the textile care industry.”

“We appreciate that Texcare Asia has become an international and professional industry platform, where brands can showcase new products and advancement,” adds Thomas Yin, general manager of JENSEN Group, China. “We can tell that the show is gathering more and more professional visitors, since our booth is always busy. We believe that the show not only encourages sales of participating companies but also motivates the growth of the entire industry.”

The show also featured Texcare Forum Asia, which consisted of more than 20 various sessions conducted by some of the world’s leaders in professional textile care, says Messe Frankfurt. “They shared information on the latest industry practices from around the world, with the goal of aiding China’s growth in textile care,” the organization says.

“The show’s combination with Texcare Forum Asia has made it an excellent educational platform, which offers several chances for discussion on the growth of the China market and future business opportunities by mixing people from all disciplines in the field,” says John Hacker, director of sales, Asia Pacific, at Herbert Kannegiesser GmbH. “We will continue our participation in the next editions, as we regard Texcare Asia as an important occasion for accessing the best quality of people in the China market.”

Guozhang Wu, CEO of the Laundry Technology R&D Association in Taiwan, adds, “Through the information provided on trends and advanced concepts, I believe the forum provides a great breadth of knowledge. I look forward to returning to the forum and overall exhibition for future editions, and hopefully hear from more experts on their practical experiences.”

Texcare Asia’s next edition is scheduled to convene in fall 2015.

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