Clean Show Expands Educational Programming to Include Afternoons

Staff Writer |

NEW ORLEANS — Every morning during Clean ’13, plus for a couple of hours each afternoon, attendees will have the opportunity to sit in on educational sessions aimed at saving them money, boosting their productivity or generally improving their operations or businesses.

Access to all seminars at the Ernest N. Morial Convention Center during the June 20-22 event is included in the show registration fee and isn’t dependent on association membership.


  • 8-8:30 a.m. — Meritorious Service Awards, sponsored by the Drycleaning & Laundry Institute.
  • 8-9 a.m. — Coin Laundry Trends for 2013, sponsored by the Coin Laundry Association (CLA).

Learn where the coin laundry industry is going and how that may affect your business so that you can plan for profits.

  • 8-9 a.m. — Regulatory and Legislative Update, sponsored by the Textile Rental Services Association of America (TRSA).

Expect continued emphasis on rule making, regulatory initiatives and enforcement over compliance assistance from the EPA, OSHA, the Department of Labor and other regulators. Gain a competitive insight into regulatory initiatives directly impacting your business and TRSA’s efforts to expand and protect the market by advocating for fair, balanced regulation and pro-business policies.

  • 8-9:30 a.m. — Reducing the Loss of Patient Linen and Scrubs, sponsored by the Association for Linen Management (ALM).

Linen inventories are constantly shrinking and not just because of ragout. This loss drives up expenses and puts a strain on maintaining par levels. Get a handle on preventable linen loss and put strategies in place to keep the losses at bay.

  • 8-10 a.m. — Efficient Laundry Processing Techniques in the European Market, sponsored by the European Textile Service Association (ETSA).

Speakers from European supplier firms Lapauw, Ecolab, Christeyns, Kannegiesser and the Jensen-Group will discuss efficiency and sustainability in the laundry process, the next generation of ironers, the concept and results of the steamless laundry, efficient garment processing, and the benefits of low-temperature washing.

  • 8:45-10 a.m. — How to Build a Great Yelp Presence, sponsored by DLI.

How do you ensure your online reputation is strong? No business is perfect—how will you respond when you receive your first negative review? You will hear everything you need to know, from unlocking your Yelp business tools to managing your online reputation.

  • 9-10 a.m. — Internet Marketing Success Stories of Coin Laundries, sponsored by CLA.

What works in the coin laundry industry when it comes to Internet marketing and social media? Examine some case studies and see examples with results, return on investment, and what it took to carry it all out.

  • 9-10 a.m. — Textile Services Contracts and Negotiations, sponsored by TRSA.

Review key contracting components that protect your business, including the latest contracting language, “boilerplate” provisions and cases critical to your business objectives and allocation of risk. Examine important aspects of the contracting process from negotiation through execution and receive practical tips on specific clauses, best practices and practical preparation to develop sound contracts.

  • 2:30-3:30 p.m. — Implementing Best Practices, sponsored by ALM.

Providing quality services and quality processed textiles is the key reason to employ best practices at your facility. But many laundry managers overlook the intangible value, the marketing mileage that it brings. If your facility implements recommendations that are beyond requirements, this session will illustrate how to use this to remind current clients why you’re great and to aid in attracting new business.

  • 3:30-4:30 p.m. — Social Media: Which Tools Laundries Should Embrace, sponsored by CLA.

Where should laundry owners focus their time and energy when it comes to social media? Learn the must-dos and best practices of social media for laundries.


  • 8-9 a.m. — Best Practices for Wash, Dry, Fold and Commercial Accounts, sponsored by CLA.

Learn the best practices of marketing, sales, operations and production to follow when processing commercial accounts or wash, dry, fold orders.

  • 8-9 a.m. — International Textile Services Market Panel (ETSA, TSA-UK and Intex), sponsored by TRSA.

Gain insight from organizations representing the largest global textile services operators and associates regarding market sector growth and emerging regulatory and legal issues. Also, learn about new concepts, best practices and innovative management strategies from global colleagues to increase productivity, streamline operations and maximize profitability.

  • 8-10 a.m. — Alternative Solvents: Which is Best for You?, sponsored by DLI.

Panelists will discuss the benefits and drawbacks of the various solvent choices available to the dry cleaning industry, and attendees will have ample time to get the answers they need to make an informed buying decision.

  • 8-10 a.m. — Demystifying Healthcare Terminology, sponsored by the Canadian Cleaners and Launderers Allied Trade Association (CLATA).

Ecolab’s Textile Care and Healthcare divisions will review current industry trends, emerging topics, and terminology as it relates to textiles. The material will cover such topics as bacteriostats, mildewstats, and sanitizing and disinfection claims as they relate to textiles. Further review of linen handling procedures and the impact on patient exposure to pathogens will be covered.

  • 8-10 a.m. — Standards and Regulations Affecting the Healthcare Laundry and Linen Industry, sponsored by ALM.

Many different bodies are involved in establishing standards and guidelines that affect the linen and laundry industry. This session will help attendees understand the various roles of four important entities—CMS, Joint Commission, CDC and OSHA—and how their direction and guidance is interpreted and applied to the industry, and how healthcare facilities determine which recommendations they will adopt.

  • 9-9:30 a.m. — Today’s and Tomorrow’s Consumer Needs in Emerging International Markets (CINET), sponsored by TRSA.

Receive valuable information pertaining to textile services opportunities in emerging markets based on the results of extensive global research, including expanding economics, purchasing power and demographics. While opportunities exist, there are real challenges, and business leaders must understand market and customer demands, as well as the work force, financing, distribution and more.

  • 9-10 a.m. — Advanced Laundry Lease Analysis, sponsored by CLA.

Examine the fine print of a lease and learn how to secure one that works in the best interests of your laundry.

  • 9-10 a.m. — Winning Strategies to Control Linen Loss and Abuse, sponsored by the American Reusable Textile Association (ARTA).

A panel of experts will present their proven strategies for reducing and controlling linen losses and abuse. This is especially important as many organizations and/or their laundry providers can attribute as much as 30% of linen costs to losses. There will be specific focus on how to prevent healthcare linen from going into “red bag” waste containers.

  • 9:30-10 a.m. — Future International Textile Services Market Demand: Business Opportunities, sponsored by TRSA.

Establish a plan of action that addresses key issues and identify growth opportunities based on the results of global market studies and service profiles that provide insight into developing partners, supply chains and customers to establish long-term business growth. Discuss trends and market development, competition, logistics, financial investment, efficiency, and scalability.

  • 2:30-3:30 p.m. — Quick Fixes to Common Problems, sponsored by DLI.

DLI’s Brian Johnson and Jim Kirby will give practical, easy to implement solutions to problems that plague all dry cleaners, from front counter to back of the machine and everything in between.

  • 3:30-4:30 p.m. — TRSA Clean Green and Hygienically Clean Certification Programs: Quantifying Your Commitment to Cleanliness and Sustainability, sponsored by TRSA.

Independent, quantitative, third-party certifications build customer confidence and offer a competitive advantage. More than 50 companies have earned TRSA’s Clean Green and Hygienically Clean designations, making them the fastest growing, most recognized international certification programs for textile services operators. Learn how your company can meet these rigorous standards and quantifiable measurements including inspections and testing.


  • 8-9 a.m. — Disposables vs. Reusables: Research that Quantifies the Sustainability Advantage of Napkins, Shop Towels and Barrier Gowns, sponsored by TRSA.

Obtain life-cycle assessment (LCA) figures, including a free report, that quantify that reusable textiles are more sustainable than alternatives. Participate in an interactive discussion with researchers and industry leaders regarding the results of the LCA and impact on marketing of environmental and cost advantages of reusable textiles over disposable products.

  • 8-9 a.m. — Goin’ Green, sponsored by DLI.

Find out what goin’ green means and how some cleaners using “green” to bring in more customers and save money with energy-saving technologies.

  • 8-9:30 a.m. — ALM Fireside Chat, sponsored by ALM.

Join in this industry discussion among allied trade partners. You’ll be enlightened to hear this group of professionals discuss current issues and exciting innovations that may be on deck for our industry. Each panelist will offer a diverse look at how all of this will impact you and your operations. Audience involvement will be encouraged. Attendees are sure to leave energized and enthused about the multitude of opportunities that await them.

  • 8-10 a.m. — The ABC’s for Potential Laundry Owners, sponsored by CLA.

What does it mean to invest in the laundry industry? Attendees will be treated to an in-depth look at the industry, including key numbers, reports, lease information and the due diligence that a prospective owner would use when determining if getting into the industry is right for them.

  • 8-10 a.m. — The Future’s So Bright, I Gotta Wear Shades!, sponsored by CLATA.

This session includes analysis of the state of the laundry and dry cleaning industry.

  • 8-10 a.m. — Keys to Successful Multiple Store Management, sponsored by CLA.

Every laundry owner wants to grow his or her business and increase profits. Many in the industry take it to the next level by expanding into a multi-store operation. Learn what it takes to grow a chain of laundries by taking a look at some of the most successful laundry owners in the country.

  • 9-10 a.m. — Developing a Culture of Safety, sponsored by TRSA.

SafeTRSA has companies reducing their recordable workplace injuries and illnesses by 50%, improving worker safety, increasing productivity and reducing liability. Receive an update on the TRSA 2012 Industry Safety Report, VPP and SHARP recognition, and industry-specific safety-related resources for hazard communications, OSHA recordkeeping, training materials and standard operating procedures.

  • 9:15-10 a.m. — Investing in Your Business, sponsored by DLI.

Technology offers many options that can allow a dry cleaner to work smarter, more efficiently, and turn out a better product for their customers. Hear how one cleaner is using these advances to great advantage.

  • 2:30-3:30 p.m. — Staying Abreast of Change, sponsored by ALM.

What’s happening around the world can be at one’s front door tomorrow. Here’s a look at what’s old, what’s here to stay, and what’s new in the laundry and linen industry. In an hour’s time, attendees will tune into emerging research, technology and trends that are either headed our way or headed out the door. Staying in touch with the latest ideas and future trends will keep you ahead of your competition.

  • 3:30-4:30 p.m. — Ask the Laundry Experts, sponsored by CLA.

If you don’t get all of your questions answered earlier, this session represents an opportunity to ask any non-mechanical laundry industry question. Attendees are encouraged to submit questions to the CLA ahead of time via text message, Twitter or Facebook.


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