Alliance Laundry to Acquire Primus Laundry Equipment Group

Staff Writer |

Belgium-based manufacturer markets equipment under Primus, Lavamac, Deli brands

RIPON, Wis. — Alliance Laundry Holdings LLC, the parent company of Alliance Laundry Systems, has signed an agreement to acquire Primus Laundry Equipment Group. Terms of the pending transaction were not disclosed.

Primus Laundry Equipment Group is headquartered in Gullegem, Belgium, with production facilities in Pribor, Czech Republic, and Guangzhou, China; and sales offices in France (Lyon), the United Arab Emirates (Dubai), Spain (Barcelona) and Hong Kong.

Primus Laundry Equipment Group markets commercial washer-extractors, tumbler dryers, ironers, and feeding and folding equipment under the Primus, Lavamac and Deli brands. It has annual revenues of approximately 87 million euros (approximately $120 million).

“We are very pleased to have the Primus organization join our company,” says Mike Schoeb, Alliance Laundry’s president and CEO. “We view their management team, product breadth, distribution, quality focus and commitment to reliability as complementary to our global reach.”

Primus Laundry Equipment Group CEO Eddy Coppieters says the company is “...excited to join the world leader in commercial laundry. Joining the Alliance team at this point is good for our employees, our customers and the industry.”

Completion of the transaction, which is expected to close prior to the end of March, is subject to customary closing conditions.

Alliance Laundry Systems designs, manufactures and markets commercial laundry equipment under the UniMac, Speed Queen, Huebsch, IPSO and Cissell brands.

Alliance Laundry Holdings LLC is an indirect subsidiary of ALH Holding Inc., a portfolio company of the Ontario Teachers’ Pension Plan managed by its private equity investment division, Teachers’ Private Capital.


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